Press Release

Samsung and deCarta jointly announce location-enabled applications on bada smartphone platform

deCarta’s geospatial platform provides bada developers easy access to sophisticated geospatial services

London, UK – 9 December, 2009 - deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced its partnership with Samsung Electronics to provide developers with market leading location geoservices on the new bada smartphone platform. Samsung bada enables developers to create applications for the next generation of mobile devices from Samsung. Through the partnership with deCarta, developers will be able to add maps, location-based search and routing instructions to any application designed for bada-enabled mobile phones. Consumers will benefit from the variety of location-powered applications - available in the Samsung Application Store in the first half of 2010.

The agreement between Samsung and deCarta was announced by both companies at the Samsung bada launch ceremony in London.

Under the agreement, application developers on the Samsung bada platform will have access to deCarta’s simple Application Programming Interfaces (APIs) that invoke a complete set of geospatial services such as maps, mobile local search, vehicle and pedestrian routing, geocoding and reverse geocoding with minimal development time. These services are built on deCarta’s high-volume Hosted Web Services (HWS) geospatial platform. Developers can take advantage of a carrier-grade hosting environment to provide outstanding reliability and uptime. These services will be provided at no cost to developers.

“deCarta is excited to be providing the location component of Samsung’s bada eco-system,” said J. Kim Fennell, President and CEO of deCarta. “Because deCarta’s technology simplifies the task of integrating maps and location-based search into applications, developers can build even more compelling applications, and Samsung customers will benefit from a new class of location-enabled applications.”

Dr Ho Soo Lee, Executive Vice President and Head of Medial Solution Center at Samsung Electronics said, “We are proud to partner with deCarta – the premier independent LBS platform – to enable developers to create world class location-enabled applications. LBS is now one of the fastest growing sectors in mobile applications and we believe it is a vital component for bada.”

The bada platform will be available for developers from December 2009. bada developers can visit developer.bada.com to get access to all the development tools and support.

About deCarta
deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap and Hotels.com. The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers and service providers who seek to leverage deCarta's unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta's customers and technology partners include Appello, ATX, AutoTrader.co.uk, FullPower, Gearworks, Hotels.com, INRIX, Local Matters, loopt, Maps.com Multimap, NAVTEQ, Networks In Motion, Tele Atlas and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany, the Netherlands and China. www.decarta.com.

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

All companies and products referenced in this press release are the trademarks of their respective owners. © 2010 deCarta, Inc. All rights reserved.